ACURA // Gran Turismo Concept
Designed to be played in the Gran Turismo video game, this concept was my interpretation of what the Acura brand can propose to a new demographic. The vision we all share of making paper airplanes as childen is what I used as inspiration to bridge the young video game playing audience and first-time car buyers. These players will eventually become first time car-buyers with an awareness of Acura's legendary performance oriented brand.
